We are sisu socks.
Sisu is a Finnish term that can’t be directly translated into any other language. “To the Finnish people, sisu has a mystical, almost magical meaning…you might call it backbone, spunk, stamina, guts, or drive and perseverance. It is a measure of integrity that surpasses the hardship and sees through to the end.” – Finlandia University
We believe that “sisu” is synonymous for woman. It is that next level endurance in the face of adversity, it is bravery, resilience, guts, badassness. It is everything she always was and everything you are. sisu socks is here to help you remember and help the world see that woman are powerful and fierce! Our mission is to spread the stories of sisu women, the underdogs who changed this world – one pair of socks at a time!
Our sock designs are inspired by amazing women in history who have made incredible strides and who have changed this world for the better. We want to take an ordinary item like socks and turn it into something with meaning, something you feel proud to wear…because to us, it’s so much more than a sock, it’s what you stand for, it’s what you support. Wear your sisu socks with pride and support amazing women.
Our aim is to spread the stories of sisu women and inspire women to live their fullest lives. Women should feel empowered to channel their inner sisu and just shine! With every aspect of our business we want to support women, therefore with every pair of socks sold on our online shop, 10% of profit is donated to Project Três – an initiative to empower and promote the economic development of women in India and Kenya.
Let’s lift each other up, always!